By Katie Deighton

As more airlines couple a life-saving tool with a creative brand strategy, The Drum asks: what’s the pay-off?

Turkish Airlines’ tie-up with The Lego Movie franchise has resulted in an onboard safety demonstration video made from 2,938,840 Lego bricks. This was painstakingly arranged over the course of 950 days. The five-minute video, presented to passengers on all of the airline’s flights, heavily features the movie’s self-deprecating humour through thick and fast quippery. It leaves the viewer chuckling at a narcissistic Batman figurine in lieu of contemplating a potential plummet to earth.

Turkish Airlines’ inflight video is the Hollywood version Read full story ›

Source: The Drum