TV advertising has returned as a desirable marketing format post-pandemic. New research from Thinkbox shares why it’s proving so successful, its cost efficiency and how marketers can embrace this change.
With the pandemic exacerbating the rise of e-commerce, online businesses are increasingly turning to TV to scale up their growth.
As part of The Drum’s ‘The evolution of e-commerce’ Deep Dive, Thinkbox’s research and planning director Matt Hill suggests e-commerce marketers explore different marketing formats – from radio and print to TV; continue testing their creativity to ensure it’s optimized for their chosen platform; and consider enlisting a creative and/or media partner Read full story ›
Source: The Drum
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