In a cost of living crisis when retailers are competing to be the best value on the high street, the retailer is instead asserting itself as a leader in the health and wellness sector.
The last time Holland & Barratt advertised on TV it was plugging its penny sale, the promotion its head of marketing and communications Sarah Moores admits it has become synonymous with.
Now though, with a £350m transformation investment behind it and burgeoning health and wellness market to capitalize on, Holland & Barrett has a newfound confidence to market itself beyond price.
“It’s safe to say Holland & Barrett Read full story ›
Source: The Drum
Industry News