By amit bapna

Ikea launched its first-ever shopping app in India recently as a part of its omnichannel strategy. The Drum checks out the retail brand’s plans for India and how the app launch forms a key part of its India strategy – making the brand accessible via a combination of launching the flagship stores, smaller city-centre stores, and online platforms.

Ikea’s India strategy

Ikea is a relatively young brand in India having launched its first retail store as recent as 2018 in Hyderabad, followed by the launch of online stores in Mumbai, Hyderabad, and Pune in 2019 and the second retail store Read full story ›

Source: The Drum