As the proliferation of influencer marketing continues to explode, advertising watchdogs are scrambling to keep up with regulations to ensure rules around disclosure protect fans and consumer following those influencers, but are they being singled out unfairly compared to other marketing channels?
According to Karen Robinovitz chief creative officer, Digital Brand Architects, an agency that represents influencers, the answer is yes. Speaking to The Drum on a panel at Advertising Week New York, Robinovitz said that the Federal Trade Commission (FTC) is targeting influencer marketing but neglecting to govern other practices that are being used in more traditional campaigns such as Read full story ›
Source: The Drum
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