By Olivia Atkins

Given the year the world has just had with weathering the pandemic, many are hoping that we’re through the worst and entering a much more manageable stage of the Covid outbreak, with life starting to return to some version of normality. With this being said, it’s little wonder that experiential marketing is now being demanded and accepted by consumers.

Prior to the pandemic, experiential marketing was already on the rise with marketers recognizing the increasing popularity of brand experiences and events. Consumer desire for real-life interactions has understandably only accelerated given the restrictions in place around socializing.

Live events, which returned to Read full story ›

Source: The Drum