Rather than rely on legislation to give them the upper hand over ad agencies, production companies should focus on the quality that differentiates them from in-house units in order to prevent being undercut, believes Derek Moore of independent VFX company Coffee and TV.
Last week production companies held a last-minute meeting to discuss the issue of agencies soliciting bids from in-house production, post and editing companies and competing for the work themselves.
Dividing the room was whether legislation preventing agencies from entering into same pitch as production companies is the answer to their woes, or if the companies should take Read full story ›
Source: The Drum
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