Speaking at Thinkbox’s Big Think 2015 event today (30 September), Duncan said that marketing has lost its business credibility – even though most companies recognise its value in driving the heart of the business.
“Of the Fortune 1,000 US companies, only 34 marketing directors sit on the executive board. On the FTSE 100, this number is only slightly better,” he explained.
The reason for marketers not getting that all-important place at the boardroom table is twofold. Firstly, marketing has an image and language problem, according to Duncan.
“As a term, marketing is often misunderstood and too many marketers use jargon that other members Read full story ›
Source: Marketing Week
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