By Diane Vinch

Those of us who work in advertising, particularly pharma advertising, have all been there. Sitting in a dark room with a bunch of nervous or distracted clients, watching and listening from behind the glass as some doctor drones on about how she doesn’t like the color green or that the mechanism of action is confusing or that she’d prefer a head-to-head trial or a more robust data set. Why do we do it to ourselves?

The only explanation I can find that makes sense is some marketer needs to be able to justify a campaign or message decision to more senior Read full story ›

Source: The Drum