By Amy Houston

We catch up with Richard James, creative director at Specsavers, to find out how the optical brand’s in-house creative department manages to keep things funny.

‘Should’ve gone to Specsavers’ is one of those slogans that has transcended advertising to become ingrained in people’s everyday vernacular. Since the tagline’s inception in 2002, the optical retail chain has not only clung to those four words but has run with them and created its own brand of humor in the process.

From its clever out-of-home activations to its playful Twitter banter, the team at Specsavers has managed to consistently captivate audiences with its recognizable wit Read full story ›

Source: The Drum