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Why Singapore Grand Prix wants to innovate the way it buys out-of-home media

on Aug 14, 2019 | 0 comments

By Shawn Lim


For the Singapore Grand Prix (SGP), the promoter of the Singapore leg of the FIA Formula One (F1) World Championship, out-of-home advertising has proven to be a novel medium to engage new audiences in the sport.

As part of its promotion for the upcoming F1 race in Singapore, it used a lighting technology called LumiWerkz to create a 3D out-of-home (OOH) campaign that saw five Singapore F1 3D cars have their intricate body designs illuminated to recreate the night race visual experience.

The campaign was managed with the help of Moove Media, the advertising arm of the transport Read full story ›

Source: The Drum