What happens when Covid-19 shuts down your big shoot mere weeks before filming, and the job still needs to be finished? The team behind Škoda’s latest spot turned to CGI to recreate the ad they’d planned, virtually.
There is a general formula when it comes to car advertising that gets people’s engines roaring. Jaw-dropping backdrop? Tick. Gleaming car effortlessly gliding along a winding road? Tick. Engine revs that murmur ‘buy me’ in car-speak? Tick.
But what happens when those big production shoots are cancelled due to Covid-19? Can you survive without overhead shots of tyres carving tracks in the Read full story ›
Source: The Drum
Industry News
