By John McCarthy

Sofology, a furniture retailer from the northwest of England, made a surprise splash when it secured Hollywood star Owen Wilson for a brand awareness-raising ad campaign in 2017 – two years later and the “king of chill” has returned as its ambassador but this time there’s a whole new host of objectives to tick off.

After it rebranded from Sofaworks to Sofology and was acquired by rival DFS, the ‘Marley and Me’ actor spearheaded a long-running campaign. Now two years later, Wilson’s chilled-out soliloquy now boasts a K9 companion although the company still hopes that it’s sofas still steal Read full story ›

Source: The Drum