By Mike Kerans

In 2008, we were working to help scale revenue for a US-based social media platform. The site built conversations around vertical areas of interest it seeded with specialists from that content area. Ocean sailing off of the coast of Maine. Childbirth at home. You name it.

On this day, I had set a meeting with the head of digital investment at one of the GroupM agencies for C.R.O. at the social media platform. We had our eyes on a top 10 US advertiser at that agency.

We went though our presentation, focusing on the deep engagement that the site offered. The agency Read full story ›

Source: The Drum