The beer industry has today gone into rumour mill overdrive after it was reported that brands Peroni and Grolsch are set to be sold under plans by the newly formed brewing giant Anheuser-Busch InBev. But the question on everybody’s lips is what does the future hold for the branding of the famous beers?
The proposed sale aims to ease European regulatory concerns of the merger of the world’s biggest brewers. AB InBev is considering selling the SABMiller brands as the mega-deal continues to thrash out its future in the market place.
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Source: The Drum
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