By Wayne Deakin

Wayne Deakin, executive creative director, EMEA, Huge, is all too aware how often the word ‘metaverse’ is being used by those in the know. He thinks advertisers should be careful before calling it a fad.

You might think the news that online gaming platform Roblox has acquired the chat platform Guilded is a niche tech story, which doesn’t impact on your life either managing brands or creating campaigns to help them grow.

But I think the reason behind the deal is really interesting. Guilded is the platform that allows users to chat to other community members, something which the Read full story ›

Source: The Drum