By Sarah Vizard

Earlier this week P&G became the second brand to fall foul of the ASA’s guidelines on native video advertising. It was rapped for not making it clear to viewers that the video they were interacting with was an advert.

It was a similar ruling to the one that hit Oreo last year and comes despite the fact that many other brands are similarly using vloggers to advertise their products.

P&G got round the ban by adding #ad to the start of the video title (see below).

The ASA has said vlogging is an important priority for the ad body and that Read full story ›

Source: Marketing Week