Trust and authenticity are crucial elements of being an influencer, a belief that the industry agrees with as this form of branded content continues to flourish.
Following the controversy around Zoella’s £50 advent calendar on sale at Boots and around the historic social media messages of YouTuber Jack Maynard, which forced him to leave I’m a Celebrity last week, questions have started to be asked around just how real these influencers really are.
Trust is essential in the world of advertising and these influencers have the trust of millions of viewers, many of Read full story ›
Source: The Drum
Industry News