After some 14 years at BBH, Singapore managing director David Webster is leaving agencies altogether to take on a new challenge in eSports, and he is taking fellow BBHer Tim Lindley with him.
The pair are emboldened by the opportunity to mature the eSports market, a task they believe can only be done outside the traditional agency model at this nascent stage.
While the numbers stacked against the eSports opportunity and scale seem alluring, the maturity of the industry is holding back greater investment from brands. Webster and Lindley are taking a leap of faith by leaving Read full story ›
Source: The Drum
Industry News