Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Why Uber fired 400 marketers

on Aug 1, 2019 | 0 comments

By Katie Deighton

Uber’s recent round of layoffs saw roughly one third of its marketing roles – 400, to be precise – made redundant. As the industry asks how and why the department became so big, The Drum pieces together the remit of the now streamlined team.

News of Uber’s summertime sackings broke on Monday (30 July). An internal memo sent by chief executive Dara Khosrowshahi confirmed 400 people would be losing their jobs across the business’ 1,200-strong marketing department, principally because its teams had become “too big, which creates overlapping work, makes for unclear decision owners and can lead to mediocre Read full story ›

Source: The Drum