By Lindsay Pattison

Sitting on the jury for the Cannes Media Lions has been a powerful reminder that while judging requires a careful balance of heart vs head, for me, memorable work must have meaning and capture the zeitgeist. Killer creative and the smartest media plan will count for nothing if the message doesn’t speak to people’s hearts and minds.

This year, the campaign that made an impact on me (and countless others!) was Always’ ‘#LikeAGirl‘, which has just been honoured with a Glass Lion at Cannes, along with ‘This Girl Can‘ for Sport England from the UK. The Grand Prix was Read full story ›

Source: The Drum