By Jim Mason

Great digital experiences will provide a meaningful financial return. Everyone in the digital space believes that sentiment to be true, but it is one we struggle to quantify. In most instances, the impact is masked by a thousand other factors because the link is not as direct as we wish it to be. Occasionally, though, a new digital product comes along with such a unique and compelling experience, the financial linkage becomes readily apparent.

Pokémon Go is just that product. That remarkable game has effectively doubled the market capitalization of Nintendo in a span of two weeks. The Read full story ›

Source: The Drum