By Mat Heinl

We have seen, largely thanks to Apple and other Silicon Valley companies, the huge commercial rewards that come from investing in good design.

Almost everyone, from chief executives s to consumers, is more design-savvy than ever, discussing at length whether a rebrand or new product works well. Design is no longer a niche discipline – it has become ‘pop’ and part of daily culture. People have never been more interested in design.

When companies plan launches, they should think carefully about how to bring people along with them. They should think about their own teams as well as the general public. ‘Big Read full story ›

Source: The Drum