SXSW will head to London for the first time in June. Tracey Walker of George P. Johnson spoke to three previous attendees about what organizers can do to ensure the event is a knock-out.
It’s 2025, and “authenticity” and “cultural relevance” are no longer marketing buzzwords but rather minimum expectations that brands must meet. The hugely anticipated SXSW London will be an old festival in a new location and is an opportunity to show how festivals can thrive by embracing local identity over international imitation.
A feature in Austin, Texas, for 37 years, SXSW had a 2023 launch in Sydney, Australia. Now, Read full story ›
Source: The Drum
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