The website has been made image-led and mobile-responsive, with its 242,000 members being able to upload information and photos of their local Women’s Institutes.
“We reached a stage where the website was filled with lots of information about the WI, but not with what people actually wanted to read,” said Charlotte Fiander, head of communications at Women’s Institute.
“With the relaunch, the website provides the ability for each individual WI to take ownership,” she said.
But there is another reason for the brand’s digital makeover, which was managed by digital agency Squiz.
“The renewed website will undoubtedly attract younger members as well,” Fiander said.
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Source: Marketing Week
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