By Rebecca Stewart

Trinity Mirror is set to launch New Day this morning – marking what will be the UK’s first fresh national newspaper in over 30 years.

With the first edition due to hit shelves Monday morning (29 February), the editorial team have stopped working on dummy runs and started working on the new national title for real today.

The publisher hasn’t been shy in promoting it, splashing £5m on an ad campaign to trail the launch. Created by Quite Storm the ‘Seize the New Day’ spot pushed the paper’s “new approach”, revealing that it won’t have a website and will instead Read full story ›

Source: The Drum