By Patrick Collister

I belong to a tribe called the Wheni.

When I was a lad…

When I was at Ogilvy…

The thing about us Wheni is we tend to piss off younger people, although we don’t mean to. (Ravi Amaratunga Hitchcock please take note).

So I fear I’m at risk of irritating many more younger people in this short piece. But what the hell, here goes anyway.

I was asked a question by a young creative director.

“Go on, tell me the truth,” he said. “Was it better in the old days?”

The answer is yes – and no.

I started in advertising exactly 40 years ago last Read full story ›

Source: The Drum