WPP’s Kantar Media has announced it has invested in digital media and planning services provider BIScience, as the wider holding group bolsters its big data and programmatic media buying capabilities.
The exact amount of the investment was not publicly disclosed, although the investment means BiScience – provider of AdClarity, a cross-channel media intelligence tool that lets advertisers plan and optimise their media plans – clients can benefit from insights on competitors in the programmatic advertising industry.
These include: share of voice (advertiser, publisher, campaign, creative, and mediator); impressions and ad spend; unique publisher audience and traffic data; aggregated RTB rates; plus ad Read full story ›
Source: The Drum
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