By Gillian West

WPP Digital has purchased a minority stake in New York-based Percolate Industries Inc. enabling WPP companies to create streamlined and engaging content for clients.

The acquisition is part of the WPP’s strategy to strengthen its capabilities in fast-growing sectors and markets such as digital. With offices in London and San Francisco Percolate currently employs around 100 people with clients including Ford, Red Bull, Diageo, Unilever and University of Phoenix.

Digital revenues for WPP reached over $5bn in 2012 representing 33 per cent of total revenues. Over the next five years WPP has set a target of 45-45 per cent revenues Read full story ›

Source: The Drum