The world’s largest agency group, WPP, has dismissed the apparent threat from consultancies such as Accenture and Deloitte which have begun to acquire creative shops to grow into the advertising and design sectors to service their clients.
While releasing its latest financial results, the WPP statement addressed the changing nature of the advertising market, highlighting three ways in which the industry is changing. On the rise of tech and search platforms such as Google, Facebook and Amazon, it said that the former two companies had, in recent times, become “friendlier”. Another change the report spotlighted was Read full story ›
Source: The Drum
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