By Webb Wright

The holding company also is aiming to establish itself as a gatekeeper to one of online gaming’s most popular platforms.

Advertising holding company WPP has announced a new partnership with Roblox, the online gaming platform that in recent years has become a major destination for brands looking to connect with a younger audience.

The deal includes a training program designed to help marketers navigate Roblox’s unique virtual environment. “The multi-module training course will be developed for both creative and media agencies, with WPP team members being the first to get certified on Roblox’s platform,” the holdco stated in a press release.

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Source: The Drum