By Minda Smiley

WPP has announced that the holding company has invested in Within, a virtual and augmented reality company with offices in LA and San Francisco.

According to WPP, the investment is part of its “strategy of focusing on three key areas that differentiate the Group’s offerings to clients: technology, data and content.”

The investment comes on the heels of others made by WPP. Earlier this year, it invested in New York-based 88rising, a digital media company that creates content catered towards Asian millennials. The company has also recently invested in Uproxx Media, Refinery29, Mitú and Mic.

Within was Read full story ›

Source: The Drum