The ‘holy grail’ of marketing is to get personalisation through effective use of data, and understanding how to do that in a way that has privacy and consumer experience at its heart is one of the biggest challenges marketers face.
In a year that’s accelerated the speed of change like no other, collecting, reading and understanding the signals that allow businesses to make better decisions is critical. For many brands, data has the power to be a competitive advantage, particularly when the opportunity is connected to strategic and creative thinking.
To get under the hood of this important challenge, WPP set four Read full story ›
Source: The Drum
Industry News