WPP announced its earnings results for the first quarter of 2019, revealing a like-for-like sales decline of 2.8%.
Chief executive Mark Read said the performance was “anticipated” on the back of “certain significant client losses in 2018, in particular in the United States” where it saw an 8.5% decline in sales. These accounts included Ford Glaxosmithkline, United Airlines and American Express.
“This performance, whilst disappointing, was in line with our budgets,” said Read.
“The actions we have taken since September with our creative and healthcare agencies, alongside leadership changes, are intended to address the group’s performance in the United States.”
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Source: The Drum