By Seb Joseph

Wrigley’s has signed Hollywood actor Ashton Kutcher to introduce a new look for its Extra brand in a campaign that trumpets the health credentials of the sugarfree gum.

The former “That 70s Show” star will appear in an advert from 1 January that humoursly highlights the cleaning force of the sugarfree gum, cementing his breakup with a spicy pizza that has overstayed its welcome. The campaign reportedly costs £15m and will run for 16 weeks.

The brand push comes as Wrigley’s axes the Orbit brand and rebrands the products under the Extra range. It aims to exploit strong sales of Extra Read full story ›

Source: The Drum