By Gillian West

Wyke Farms has invested £1.2m into a cross-platform communications campaign as part of an autumn winter push which includes a new TV advert made by Ridley Scott’s commercial production company, RSA Films.

The campaign film aims to convey Wyke Farm’s brand values of provenance, passion for the countryside and family farming in Somerset. ‘Ode To The Cow’ champions Wyke Farm’s biggest contributor – the cow – and launches nationally on Monday 1 September on ITV during Coronation Street.

The £1.2m investment also includes a print campaign running from September until Christmas in popular female lifestyle publications including BBC Good Food, Good Read full story ›

Source: The Drum