By Gillian West

TalkTalk’s sponsorship of the X Factor continues for the sixth consecutive year as the show returns tonight (Saturday 30 August).

This year the idents, created by CHI&Partners, will give fans the chance to star in their own professionally-crafted music videos pulling content from the branded ‘Mix Off’ app where TV viewers can create their own music videos at home, with a real made-in-studio feel.

Directed by Sammy Rawal, produced by Believe Media with digital development, technology and VFX from MPC, the new idents aim to make fan clips look exactly like professionally-produced and directed videos.

“This is a hugely ambitious project which blurs Read full story ›

Source: The Drum