By John McCarthy

Microsoft and Edelmen have debuted an interactive demo on Twitter to promote the launch of Xbox One exclusive game Quantum Break.

From the fourth of April, Xbox UK tweeted a choose your own adventure video, enabling fans to get a taster of the game’s branching narratives and decisions.

US digital agency Omelet previously experimented with branching narrative videos on YouTube and a dedicated hub for the Hitman game but Edelman’s efforts mark the first significant time the medium has been tested on Twitter.

The agency and Xbox worked together to utilise Twitter’s conversational ad product, getting the root video on as Read full story ›

Source: The Drum