By Ben De Costa

Ben da Costa, co-founder of Oat Cult, should be despondent. His latest ad campaign performed woefully on System1’s ad ranking methodology. He wonders if it has a blind spot for category-breaking work that the underdogs need to forge attention.

We made the worst cereal ad of all time.

According to System1, it was the lowest-performing cereal ad it has ever tested. Not just bad. The worst. In the entire category.

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Source: The Drum