Taylors of Harrogate, the owner of Yorkshire Tea, is putting its advertising business up for pitch as part of a creative review across its brands.
Incumbent agency BMB will be included in the pitch process, which will conclude in July and is being handled by ISBA.
Dom Dwight, head of brand creative at Taylors of Harrogate, said: “Together with our incumbent agency, BMB, we’ve experienced outstanding success over the last eight years. Our unique advertising has undoubtedly played a huge part in firmly establishing Yorkshire Tea as a leading brand in standard black tea. However, after nearly a decade of Read full story ›
Source: The Drum
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