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You are what you eat: Why brands must lean into clean eating

on Feb 21, 2024 | 0 comments

By Louise Lomax

For The Drum’s food & drink focus week, VaynerMedia’s Louise Lomax argues that clean eating is far more than a trend – it’s the future of consumption, and it’s time for brands to get on board.

In an effort to do some ‘intention setting’ at the end of last year, I committed myself to do more regular exercise and eat better in 2024. Then, as if acting on a subliminal message was working through me, I felt compelled to watch You Are What You Eat, The Twin Experiment on Netflix.

At one time or another, many Read full story ›

Source: The Drum