There it is, again; that perennial question as to the importance of creativity versus technology. But, this time, in my role as chair of The Drum Roses Awards, I feel the need to verbalise how I view this supposed dichotomy.
So, is it time for brands to go back to the basics, to cut through the ‘noise’, and be less ‘distracted’ by new possibilities of data and tech, and instead focus on creativity and its ability to engage and entertain?
First up, let’s clear up one myth: While the best creative work is the love child of insight and a Read full story ›
Source: The Drum