By John Glenday

The latest YouGov BrandIndex is predicting a surprise turnaround in the fortunes of struggling High Street retailer HMV after it clocked up stronger sales amidst improved consumer perception.

Arresting a seemingly terminal decline amidst fierce competition from online rivals such as Amazon, which saw the group being placed into administration, but may now be mounting something of a comeback.

HMV’s new found success has come principally at the expense of supermarkets as it refocuses on its core music and film business following a rejig of store layouts and new marketing initiatives.

This has seen the chain emphasise live gigs and record signings whilst Read full story ›

Source: The Drum