By Margo Waldrop

THE BRANDING OF SOUND | YOUR TOP TEN SONIC BRANDING QUESTIONS ANSWERED

THE BRANDING OF SOUND

Sound is an important part of the human experience. It connects, binds, and enriches our relationships to not only people but also brands.

Our perception of sound and its meaning is even more relevant today since Covid has changed the way consumers interact with companies. Customers are wanting a low-touch, easier experience and with the dramatic rise in smart speakers taking up residence in homes and cars, audio brand recognition is crucial to the success of brand revenue and growth.

Despite all five of our senses competing for Read full story ›

Source: The Drum