As part of The Digital Trading Awards Programme 2016 we hear from James Patterson, GM, UK from The Trade Desk who talks about Video Ads.

If one minute of video is worth a million words, what’s a video ad worth to your brand?

Video ads are hugely impactful, and remain so, despite the world of digital video advertising being complex. Everything on a web page is created to compete for your customer’s attention. Video players aren’t always front and centre on the page, nor are they always in a big enough player to register with the site visitor’s line of Read full story ›

Source: The Drum