Affordable data and localised language content has powered YouTube to reach across 80% of all internet users age-groups in India.
YouTube further stated that it reached 225 million monthly active users on mobile alone which makes India its fastest growing country.
According to YouTube, 65% online video viewers subscribe to channels on YouTube and 85% of them go and watch a new video within two days of its uploading. Meanwhile, over 50% of working women use YouTube for the actual purchases of beauty products, automobile, travel and real estate.
For the research, YouTube interviewed 3230 respondents across leading video platforms and Read full story ›
Source: The Drum
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