By John Glenday

YouTube has played matchmaker to a dozen brands at VidCon; including Beats by Dre, the Department of Transportation, L’Oréal, Proactiv, Purina and Truth, pairing them up with 12 different creatives during 10 minute speed dating sessions.

The event saw LaurDIY paired with Old Spice, Wong Fu matched with Apple and Bethany Mota partnered off with Maybelline at a special Friday morning session of the online video conference, which drew over 100 brands this year.

Speaking to Ad Week Carlos Alcazar, senior vice president of the Tombras Group, working on behalf of the Department of Transportation, said: “This is a very Read full story ›

Source: The Drum