By Ginger Conlon

Along with the numerous announcements YouTube made during its Brandcast this month, the media platform took advantage of Radio City Music Hall’s expansive stage to integrate live performances from its talent lineup to emphasize how its content keeps viewers connected to culture.

“YouTube Creators are the cutting edge of culture, creating entirely new genres we could have never imagined beforehand and diversifying our perspectives in the process,” YouTube chief executive Susan Wojcicki said.

Those creators are helping YouTube to draw the audiences that attract advertisers, even as the platform battles against misuse and brand safety issues. Read full story ›

Source: The Drum