By Danielle Long

Zara is the latest fashion brand to be labelled racist by Chinese Internet users after its ad was accused of ‘uglifying China’.

The ad, which was posted on Zara’s Weibo account, featured Chinese model Li Jingwen and was promoting a new lipstick range by the Spanish fashion retailer. The ad depicted Jingwen with her freckles showing and minimal make-up in a move with angered Chinese followers.

Critics have labeled the ad humiliating to Chinese women and claim the brand is defaming Chinese beauty. Chinese women favour clear pale skin as a beauty look and most beauty advertising reinforces this look. Read full story ›

Source: The Drum