Posts made in March, 2014

on Mar 31, 2014

By Jessica Davies Brands must respect their audience’s time as much as their own, according to Facebook’s creative director Mark D’Arcy. Speaking at Advertising Week Europe D’Arcy outlined five core themes on the future of marketing: 1. Infinite supply and finite time. Audiences have infinite access to content, anytime and anywhere. The way we connect, share and discover content has been transformed. Everything competes with everything. There requires a new cadence and approach to creativity FOCUSED ON relevant, lighter weight brand experiences designed to reward attention and foster connection. 2. Universal versus personal greatness. Historically, there were a few things that mattered to a lot Read full story › Source: The Drum...

on Mar 31, 2014

By Noel Young Samsung and Apple start a new round on Monday in their long-running patent feud in a courtroom at San Jose. This time, however, it might as well read Apple v Google, says the Wall Street Journal. Apple and Samsung as the biggest makers of smartphones get most of the industry’s profits. But when it comes to software, the world is divided between Apple and Google, whose dominant operating systems give them control over the apps”where smartphone users spend most of their time,” says the WSJ. In Monday’s case, Apple is accusing Samsung of violating five software patents. Samsung says it licensed four Read full story › Source: The Drum...

on Mar 31, 2014

By Gemma Charles The tech industry needs to rid itself of its “pizza-guzzling nerd” image to attract more girls into the profession, according to a leading woman in the sector. Read full story › Source: Campaign...

on Mar 31, 2014

By Natalie Mortimer London Live, the first TV channel dedicated to the capital, is set to launch at 6:30pm this evening (31 March) as the “first channel launching in the social media era”. Backed by Evgeny Lebedev, owner of the Independent and Evening Standard, London Live will feature a mix of live news and current affairs as well newly-commissioned and established programming. Jon O’Donnell, group commercial director at ESI Media said at Advertising Week Europe that the channel is aimed at the “under respresented” age group of 16-34 year olds who are “tech savvy, social explorers”. He added that the word ‘local’ has Read full story › Source: The Drum...

on Mar 31, 2014

Moss Bros, Visit Britain and Stolichnaya look to appeal to gay and lesbian consumers looking to tie the knot. Read full story › Source: Marketing Week...